JetBlue Airways is focusing on adopting new technologies as part of its multi-year plan to return to profitability. The airline has been slow to embrace technological advancements in recent years but is now accelerating its efforts. JetBlue is incorporating artificial intelligence (AI) into various aspects of its business, including using AI in its Systems Operations Control center to reaccommodate passengers during disruptions.
The airline is also preparing to roll out “chat bots” this summer to simplify information retrieval from lengthy manuals and support problem-solving. These chat bots will provide condensed troubleshooting information based on fault codes or spoken messages from technicians. JetBlue is aiming to upskill and support its younger, less experienced workforce through the use of AI and large language models.
To address the effects of aging systems on its fleet, JetBlue has implemented a customized “technical reliability improvement program” to maintain the health of its older aircraft. The airline has invested in upgrades and modifications for its aging Airbus A320ceos, some of which are over 20 years old. By targeting specific aircraft for maintenance during shoulder seasons, JetBlue is working to ensure the reliability and systems of its fleet are ready for peak periods.
Overall, JetBlue is leveraging technology to optimize operations, support its workforce, and maintain the health of its aging aircraft. These efforts are crucial as the airline works towards profitability and navigates the challenges of an evolving industry.
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