Piper Rockelle’s YouTube channel, once known for fun and kid-friendly content, was revealed to have a dark reality behind the scenes, including allegations of abuse by her mother and producer, Tiffany Smith. A Netflix docuseries called “Bad Influence: The Dark Side of Kidfluencing” shed light on the unregulated world of “kidfluencing” in the entertainment industry. Former members of “Piper’s Squad” spoke out about their experiences of abuse, leading to a lawsuit against Smith and her business partner, Hunter Hill, for $22 million. The lawsuit alleged sexual abuse, exploitation, and sabotage of former Squad members’ online platforms.
Smith denied the allegations and countersued for $30 million, claiming the accusers’ mothers had made false allegations for financial gain. The lawsuit was settled for $1.85 million in October 2024. Piper continues to post content on social media, despite YouTube demonetizing her channel. She now relies on brand deals and paid TikTok videos to support herself. Smith and Hill still oversee the creation of Piper’s content, with Smith appearing to decorate rooms for Piper’s videos.
Piper shares a candid look at her life in a 2024 vlog, expressing gratitude for her opportunities but acknowledging the challenges and pressures she faces. Despite the controversies surrounding her channel, Piper continues to have millions of fans on various social media platforms.
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