Kim Kardashian’s Instagram activity offers a unique perspective on the construction of digital facework. This paper delves into how she balances multiple personas, including her new roles as an aspiring lawyer and social justice advocate, to cater to diverse audiences. By analyzing her posts and user engagement, the paper explores the intersection of authenticity, commodification, and social advocacy within the digital economy.
The study draws on Goffman’s concepts of face and facework, emphasizing the performative nature of social interactions both online and offline. It delves into the frontstage and backstage behaviors of individuals as they navigate through social norms and construct their social image. The paper also explores the dynamics of digital interactions, including audience design, context collapse, and context design, highlighting how users curate their online personas and navigate diverse, invisible audiences.
It also discusses platform dynamics, emphasizing how algorithms and platform design shape user interactions and influence social interactions. The power dynamics within digital platforms and the shift in the means of production towards digital interactions are explored, shedding light on the commodification of user engagement and data by platforms.
Through a detailed analysis of Kim Kardashian’s Instagram posts as an aspiring lawyer and social justice advocate, the study uncovers the strategic facework employed by the celebrity. By leveraging platform affordances, such as hashtags and stories, Kardashian successfully navigates her evolving identities while maintaining relatability, credibility, and marketability. User comments serve as feedback loops that shape Kardashian’s facework and highlight the profit-driven nature of social media platforms.
In conclusion, the study sheds light on the evolving dynamics of face construction in digital spaces, emphasizing the influence of algorithms, platform design, and audience engagement. Kim Kardashian’s Instagram activity serves as a case study of how celebrities navigate multiple faces and audiences, underscoring the complex interplay between authenticity, commodification, and social advocacy in the digital economy.
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