As the Super Bowl LIX approaches, advertising expert Bridget Lescelius from Southern Illinois University Carbondale’s School of Journalism and Advertising highlights the key trends to watch for in this year’s highly anticipated commercials. With 30-second ad spots costing a record $8 million each, companies are pulling out all the stops to capture viewers’ attention.
Celebrities are once again a focal point in many ads, with companies like Hellman’s Mayonnaise, Michelob Ultra, and Uber Eats bringing in big names like Meg Ryan and Billy Crystal for their spots. However, there is also a shift towards AI-themed advertisements, reflecting the growing influence of artificial intelligence in various industries.
Automakers are notably absent from this year’s lineup, with only Jeep and Dodge Ram confirmed to advertise during the game. Instead, companies are focusing on younger demographics like Generation Z and millennials, with an increase in social media integration and influencer partnerships.
Notable ads to watch out for include Häagen-Dazs’ parody of the “Fast and Furious” film franchise, incorporating Instacart to appeal to a tech-savvy audience, and Mountain Dew featuring the Mountain Dude and Becky G to attract younger viewers.
With a mix of celebrities, nostalgia, and cutting-edge technology, this year’s Super Bowl ads are sure to captivate audiences and spark conversations long after the final touchdown.
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