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Alia Bhatt Praises Ranbir Kapoor’s Fashion and Lifestyle Brand ‘ARKS’, Describes It as a ‘Dream’


On September 28, 2024, Ranbir Kapoor announced the launch of his fashion and lifestyle brand, ARKS, on social media. The brand is set to be launched on February 14, 2025. Ranbir’s wife, Alia Bhatt, showed support for the brand by sharing the promotional video on her Instagram stories, calling it ‘our dream’. The video features Ranbir cycling around Mumbai, expressing his love for the city and how it has shaped him.

Ranbir Kapoor, known for his versatile performances in films like Rockstar, Barfi, and Yeh Jawaani Hai Deewani, is now venturing into the lifestyle space with his brand, ARKS. The brand’s official Instagram page shared a video of Ranbir lying in a meadow, tracing constellations to create the logo.

Fans of Ranbir Kapoor are eagerly anticipating the launch of ARKS, as the actor has built a strong reputation over his 16-year career in the film industry. Currently, Ranbir is shooting for the film ‘Love And War, Ramayana’, where he plays the role of Lord Ram. The film will be released in two parts, directed by Nitesh Tiwari.

With his upcoming brand launch and ongoing film projects, Ranbir Kapoor continues to captivate audiences with his talent and versatility. Alia Bhatt’s cheer for her husband’s new venture has added to the excitement surrounding ARKS, set to debut on Valentine’s Day.

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