The NFL’s media rights deal, valued at $111 billion over 11 years, includes an out clause for all media partners except Disney after the 2028-29 season. This includes the “Sunday Ticket” package, which YouTube paid about $2 billion for. The NFL has the opportunity to completely change the media landscape after the 2029 Super Bowl. With the rapid pace of change in the media industry, it is possible that by 2029, streaming could dominate and the NFL may consider moving games away from traditional broadcast TV. Legacy media executives are already brainstorming how to compete with tech giants for NFL games, with ideas ranging from adding new game packages to transitioning to a college model with national audiences for every game.
While the NFL currently has strong TV ratings, the league is exploring different options for distributing games, such as partnering with tech companies like Netflix and Amazon in addition to traditional broadcast partners. The potential for increased revenue by selling game packages to multiple partners is being considered, although it could also have drawbacks. The NFL’s rights decisions are crucial in the media industry, and the league’s choices will impact the industry’s landscape in the coming years.
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