In India, the trend of Gen Z preferring temples over nightclubs is on the rise, with young people seeking mental peace and positivity in religious places. This shift has led to a significant increase in domestic tourism, with faith-based holidays making up 60 percent of India’s tourism industry. The consecration of the Ram temple in Ayodhya earlier this year has further fueled interest in spiritual tourism among the youth.
Young travelers are increasingly turning to social media for information and inspiration, leading to a surge in visits to religious sites. Government initiatives like the PRASHAD scheme and infrastructure development around key religious sites have also contributed to the boom in spiritual tourism. State governments are also investing in improving facilities at temples to attract more tourists.
The rise in spiritual tourism has had a positive impact on related sectors like hospitality and retail, with businesses offering wellness packages and experiences to cater to this growing market. Cities like Varanasi, Ayodhya, and Puri are witnessing a surge in tourist arrivals, leading to increased occupancy rates in hotels and a boost in local economies.
Overall, the trend of Gen Z choosing temples over parties is reshaping India’s tourism landscape, with the youth driving growth in spiritual tourism and contributing to the country’s faith-based tourism market.
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